![]() The same goes for magnets, form letters, one-page “newsletters,” et cetera. Here at Discover, we have a Newsletter product for agents eager to build a presence, and in need of an affordable farming option.Īh, postcards. ![]() Newer agents or agents with a poor community presence will benefit tremendously from the brand-building of direct mail, but are looking at a minimum of one year before the listings start to roll in. We’ve found that agents who conduct at least 25 transactions per year in their farm tend to see more immediate results from direct mail. After trust and expertise are established, the mailings will switch into lead generation gear. Instead, agents new to a community should use direct mail – along with community events and online marketing – as a way to build awareness. This doesn’t mean that if you’re a new agent you shouldn’t use direct mail (we think you should) it just means new or lesser known agents are unlikely to get leads and listings early on in their direct mail campaigns. But if you don’t already have a few yard signs in the neighborhood and the occasional banner at community events, your direct mail marketing will be an uphill battle. Of course, direct mail is also a powerful branding tool that amplifies and reinforces your community presence. So while you don’t need a ton of leads for a good direct mail ROI, those couple listings are tough to get if you aren’t already a familiar face in town. But on the other hand, real estate is fiercely competitive, sometimes listings (opportunities) are low, and homeowners tend to be loyal to the last agent they used. This isn’t true for many other industries. Real estate is such a great industry for direct mail because you only need a few good leads to cover the cost of several mailings. Over the last 25 years, we’ve learned why.Ĥ Reasons your Direct Mail isn’t working 1. Yet, there are many agents out there who have tried direct mail and get little to no new business from it. And because a single listing meant thousands in commission, agents didn’t need hundreds of calls for the investment to pay off. Real estate agents can simply target an entire geography (minus apartments), keeping postage rock-bottom and waste low. Indeed, as our experience taught us, real estate is the perfect business for direct mail marketing. But we quickly learned that our only clients seeming to get consistent results were real estate agents. During those early years, we dabbled in other industries, too. Whatever your business objective-boosting sales, creating loyalty programs or increasing ROI-Sir Speedy can help you deftly craft campaigns that connect you to meaningful prospects and customers.If you’re like many real estate agents, you aren’t alone.īack in 1993, our first customer for our 12-page custom publications was a real estate agent. Direct mail is tangible, enables consumers to read information when it’s convenient for them and can be saved for future reference. In our digital age, consider this powerful piece of information: 90% of direct mail gets opened*. By using your own data as well as supplemental mailing lists, you can hone your marketing to deliver more qualified prospects, which can drive a higher return on investment. Rather than advertise your product to the world and hope something sticks, direct mail delivers only to an audience that fits your customer profile. The beauty of direct mail is in its precision.
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